The Car Salesman's Favorite Targets
By
Gregg Hall
I know it may seem cold blooded but car salesmen have people that they love to
deal with and others that they will run from. I was in the business for over 15
years and I can tell you that for most salespeople they are on the lookout for
the little old lady.
Being in a military town in Pensacola, Florida I personally loved the ensigns.
These were young officer candidates who at the time I was selling cars to them
in the mid to late 1980's had a letter of credit for $20,000. That was gold to
me.
The reason most car salesmen like dealing with women is that usually they have
not taken the time to do the research that some men will do and another thing is
they will just try to charm them and kill them with kindness.
Older people are usually very polite and easier to deal with than someone who is
younger so that is another target that they seek.
Another thing that salespeople watch out for is someone who is
dressed somewhat nice. They feel that these people will usually
have a decent trade in and good credit.
As I mentioned previously, my favorite prospect was the naval
officer. If you are in a military area and you are in the
military don't go into a dealership with your uniform on. The
salespeople will be fighting over you. They know in general that
people in the military are just about a "done deal" as far as
being able to get financing.
Salespeople watch out for specific cars as well. If you have a
car that is three or four years old they will be running out to
meet you because they know in all likelihood you have enough
equity built up to be able to trade. Of course with the
proliferation of late model cars on the market today this may or
may not be true these days.
These days another favorite target of salesmen are those who appear they may
have poor credit. Someone driving an older beat up car and dressed in maybe not
the latest styles.
Regardless of race, the salespeople love this kind of prospect because if they
truly do have bad credit they are what they consider a "get me done". This means
that they don't even care what the price is they just want to be financed which
means that the salesman can make a killing on them.
About the author:
Gregg Hall is a business consultant and author for many online and offline
businesses and lives in Navarre Florida with his 16 year old son. Get quality
car care products from
http://www.5starshine.com
Back to Articles Page |